WELL BUILDING STANDARD: Another step by Caesar towards conscious design Caesar Ceramics, The unique ‘material culture’ that identifies us comes from more than 30 years experience and innovation in the field of high-quality Italian porcelain tile, a guarantee of comprehensive technical know-how.

Caesar adds new standards of sustainability and healthiness to its record of achievements, and gives a further boost to design, which is increasingly oriented to combining aesthetics, functionality and well-being: towards the environment and towards man.

In fact, the Fiorano Modenese company has obtained the WELL Building Standard^TMcertification, an attestation for buildings that is based on people and the effects of well-being and human health possibly generated by environments.

Launched on the market in 2014 by the International WELL Building Institute (IWBI^TM) after years of research and development, the WELL certification was created in the USA in the wake of the LEED sustainability certification (already available for Caesar brand products), similar in terms of healthiness, and is proposed as the first reference standard for defining buildings and communities that contribute to generating real comfort for people, improving the interaction between environments and human beings.

The protocol is divided into 10 categories called "Concepts" (Air, Water, Nutrition, Light, Movement, Thermal Comfort, Sound, Materials, Mind, Community) and defined by performance indicators (with specific, objective and measurable thresholds) and prescriptive indicators, which require specific technologies, design strategies or policies to be implemented.

Caesar, together with the other brands of the Concorde group, has achieved this new and important certification that allows architects and professionals to benefit from new qualifying markers for an increasingly conscious design.

The WELL certification awarded to Caesar products, in fact, confirms compliance with some important parameters such as:

• No release of VOCs (even on the basis of the requirements of the California Department of Public Health);
• Non-proliferation of microbes and moulds;
• Compliance for use in underfloor heating;
• Absence of asbestos;
• Absence of mercury, cadmium, antimony, chromium (VI);
• Absence of REACH substances;
• Availability of a DECLARE label (a sort of list of ingredients, indicating in a transparent manner the chemical compounds present in a product).

In the new concept of living environments that the pandemic has highlighted and that architecture and design are interpreting with such innovation, Caesar once again demonstrates its far-sightedness and commitment not only in productive terms, but also in ethical and professional terms. With the WELL Building Standard^TM, in fact, a concept of matter is defined that takes into account the constituent and circumstantial elements, placing man at the centre of its development.

A focus that defines a more comprehensive vision of the ceramic product by Caesar and a revolutionary approach to building classification to contribute to the constant improvement of the quality of life.