London (UK) – December 2015. Urban Lab is a reality now: last November 26 the official opening of the new architecture-space by Ceramiche Caesar took place, at 17/18 Great Sutton Street, in the London contemporary design district of Clerkenwell. An important investment and a project strongly supported by all the team at Caesar that allows the company to bring, for the first time ever, the direct presence of an Italian ceramic manufacturer in the heart of London. The inauguration of the showroom in Clerkenwell, represents an upgrade initiative for the Fiorano Modenese-based company, part of the Gruppo Concorde, which was already present in England with a branch office located in Covent Garden.
With Urban Lab, the quality of Made in Italy porcelain tiles is now available to the large community of designers from London and the rest of world, in a view of further establishing and enhancing the Italian ceramic tiles across the globe. “Ceramic solutions for global specifications” is the pay-off chosen for Urban Lab that merges the main characteristics of the company: Ceramic that is the product, top quality porcelain tiles in terms of technology and appeal, the result of the daily work and commitment of many people; Solutions, that is the will to meet different and varied need offering solutions in porcelain tiles for small and large projects; Global Specification means the global ambition and the potential of a synergy between Caesar and professionals in the sector, between a 100% Made in Italy ceramic product, manufactured in full respect of people and the environment, and top segment architecture present in London. Urban Lab develops on a ground floor dedicated to material display and a basement with offices and meeting rooms, a venue at the disposal of designers and planners to share ideas, choose new materials and solve any technical problem. The presence of qualified assistance experts allows to create a network of planners, building firms, retail sector and operators in the ceramic tile industry to develop personalised solutions targeting contemporary architecture thanks to the broad range of products and chromatic combinations offered by Caesar. Urban Lab by Caesar is open every day and awaits architects, designers and professionals in the sector at 17/18 Great Sutton Street, Clerkenwell, London.