The 39th edition of Cersaie is about to get underway, a custom that, each time, is tinged with novelty, enthusiasm and many expectations.
From 26 to 30 September 2022 Bologna Fiere reopens its halls to the many ceramic companies that, in recent years, have faced the difficult socio-economic circumstances that pandemic and geopolitical events have generated. And they did so with the usual determination of a sector that has been able to make its Italian-made excellence an internationally recognised exclusive value.
Caesar, on its path of growth and innovation, confirms its presence in the Stand C28-D27 in the new hall 37, an exhibition space but also a point of meeting and dialogue, of comparison and mutual exchange in the name of that vision that determines the company's success.
Many themes will involve visitors in a game of emotions, curiosity and also pure fun to understand ceramics in its broadest dimension, each time emphasising products rather than company values.
Let's Play: with this claim, Caesar invites guests and visitors to take part in the infinite journey of ceramic material, exploring innovative technologies and artistic visions through which porcelain tiles become an eclectic and performing element to represent the technical aspects of architecture as well as the more aesthetic and design aspects of furnishing.
Various stations on the exhibition stand aimed at creating relationships and interaction precisely through traditional (branded) board games, exploiting the natural cause-effect-relationship between the components and investigating the themes that represent the Caesar brand and product today.
Starting with sustainability, with the Every Day Counts project, which Caesar strongly advocated to demonstrate and share not only a sensitivity, but a daily “creed” towards a way of doing business according to green and people-oriented principles, aspects that involve production, wellbeing of workers and social responsibility.
Every Day Counts will tell of Caesar's attention to the environment in the design of the stand as well as in the eco-sustainable choices of services and activities, present at the trade fair as well as in the Fiorano Modenese showroom where guests and visitors will be expected for the Caesar Privée, an exclusive experiential tour that can be arranged with their reference persons.
The Cersaie stand and the showroom of the parent company will act as a choral showcase with the Material 4 Arts installation, the collection of projects with which Caesar promotes different forms of art. From cinema to photography, from contests to art installations: Caesar and its research on ceramic material explore different channels and paths to trace the dynamic itinerary of a journey full of unprecedented stimuli and points of view, which help to bring porcelain tiles to a fully-fledged artistic dimension.
From art to digital technology, the step is short: if, from a productive point of view, the sector's evolutions have accustomed us to extraordinary material effects, also in the communicative and design aspect, the advancement of digitalisation has made it possible to make the imaginable virtual. So, playing with Caesar's Virtual Room will be fun and amazing: the new viewer, in fact, will allow you to use predefined environments or images of private spaces to clad them realistically with Caesar materials, experimenting with different combinations of floor and wall tiles.
Needless to say, there will be plenty of novelties in terms of collections, textural effects and designs for outdoor and wellness spaces.
Caesar is thrilled to be among the protagonists of Cersaie ‘22 with all the innovative drive and determination generated by the challenges overcome in recent years; an appointment that has always been awaited but today with even more determination, to continue a journey into design and material that smacks of passion and fun... Let's Play with Caesar!
