Ceramiche Caesar

Rio Centro El Dorado - Ecuador

Shopping Centers

Rio Centro El Dorado
Rio Centro El Dorado
Rio Centro El Dorado

Opened in late 2015, the Rio Centro El Dorado complements the Ciudad Comercial El Dorado, a commercial area that can almost be considered a small town, as it spreads out over 400,000 m² on the outskirts of Guayaquil, the largest and most populated city of Ecuador, a town that has earned the nickname The Pearl of the Pacific thanks to the numerous activities connected with the marine port that has made the town the undisputed leader of Ecuadorian commerce.

The new center, which covers an area of almost 20,000 m², is home to 200 commercial premises ranging from clothes shops, sports and shoe shops, supermarkets and cinemas. A special space has been set aside for catering, where 28 establishments offer visitors a unique variety of national and international gastronomic options.
In a bid to ensure innovation and high standards of quality, Caesar Ceramics was chosen as the partner for the supply of tiles for the floors of the entire shopping center, assisted and supported by the local leader in the field, PractiCasa, a well known importer of porcelain stoneware and natural stones, and who are based in Guayaquil. The choice was motivated by the high technical and aesthetic value of the Made in Italy ceramics of the Caesar range.

Specifically, tiles from the solid color porcelain stoneware Solid Colors collection were chosen, which is ideal for defining, with elegance, the commercial area.

In the White color hue, the collection dressed the general walkway areas with the 60x60 cm size, interspersed and broken-up by the 30x60 cm size, in the polished glossy finish. The compositional dynamism of the Food Court was, however, achieved thanks to the use of a variety of colors: three chromatic variations were alternated in the 30x60 cm size (Black, Anthracite and Grey) in addition to White.



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